FAQ > Broadband Deals > How do V4 broadband deals compare to other providers?

V4 Consumer broadband deals are designed to offer a competitive mix of speed, value, and customer benefits that stand out in the UK market. Here's a more detailed comparison of V4 broadband deals against other providers, highlighting additional compelling and realistic points:

1. Competitive Pricing

Affordable Plans Across Tiers: V4 Consumer offers a wide range of plans, from basic ADSL options to ultra-fast full fibre broadband. Our pricing is designed to be competitive at every level, ensuring that whether you’re looking for an entry-level plan or the fastest connection available, you’re getting great value.
Real Cost Savings: Unlike some competitors who lure customers in with introductory offers that sharply increase after a few months, V4’s pricing remains stable throughout the contract period, avoiding the "price shock" many customers experience with other providers.

2. Speeds and Performance

Full Fibre Availability: V4’s commitment to providing full fibre broadband means you get the latest technology directly to your home, ensuring speeds are consistent and not impacted by distance from the exchange, which is a common issue with copper-based networks offered by other providers.
No Throttling: Some providers might slow down your connection during peak times, especially if you’ve used a lot of data. V4 Consumer promises no throttling, ensuring that your connection speed remains consistent, regardless of how much data you’ve used.

3. Unlimited Data

Truly Unlimited: While some competitors claim to offer unlimited data, they may impose hidden fair usage policies that can limit your speeds if you’re a heavy user. V4’s plans are genuinely unlimited, with no hidden caps or slowdowns, giving you the freedom to use the internet as you wish.
Ideal for Remote Work: With more people working from home, having reliable and unlimited data is crucial. V4’s unlimited data plans ensure that whether you’re video conferencing, uploading large files, or running cloud-based applications, you won’t face any interruptions due to data limits.

4. Customer Support

Proactive Communication: V4 keeps customers informed about service changes, upgrades, and potential issues, which is not always the case with bigger providers where communication can sometimes be less proactive.
Dedicated Account Management: For certain plans, V4 offers dedicated account managers, ensuring you have a single point of contact for all your broadband needs. V4 Consumer is known for its customer-focused approach, offering personalized support through dedicated channels. While larger providers may have more extensive customer service networks, V4 prioritises a personal touch, ensuring that you get the help you need quickly and effectively.

5. Contract Terms

No Mid-Contract Price Hikes: While many providers offer tempting initial rates that increase midway through your contract, V4 guarantees no price increases during your 24-month contract, ensuring your broadband costs remain predictable.
Short-Term Flexibility Options: For those who need flexibility, V4 offers options to adjust your plan if your circumstances change, such as moving to a new home or needing a faster connection due to increased usage.

6. Added Benefits

Premium Wi-Fi Equipment: V4 includes a state-of-the-art router with the latest Wi-Fi 6 technology in all plans. This ensures you get the best possible wireless performance, even in homes with many connected devices. Competitors often charge extra for advanced routers or include older models that might not deliver the same level of performance.
Free Setup and No Hidden Fees: V4 offers free setup and activation, saving you up to £20. Additionally, there are no hidden fees for installation or line rental, which can add up with other providers. Everything is included in your monthly price.

7. Customer Satisfaction and Reviews

High Trustpilot Ratings: V4 Consumer consistently scores high in customer satisfaction on platforms like Trustpilot, reflecting our commitment to service quality and customer care. While larger providers may struggle with customer service due to their size, V4’s more personal approach leads to a better customer experience.
Transparent Communication V4 prides itself on transparent communication, ensuring customers are informed about service changes, upgrades, and any potential issues. This proactive approach helps avoid the frustration often experienced with larger providers who might not keep customers in the loop.

8. Future-Proofing Your Connection

Gigabit-Capable Networks: As more devices in homes become internet-connected and demand for data increases, V4’s full fibre networks are designed to be future-proof. Even as your internet needs grow, V4’s infrastructure is ready to handle it, unlike some older networks from other providers that may struggle as demand increases.

9. Sustainability Initiatives

Eco-Friendly Practices: V4 Consumer is committed to sustainability, using eco-friendly packaging for equipment and supporting green energy initiatives. This commitment to reducing environmental impact sets V4 apart from other providers who may not have similar initiatives in place.

Want to Learn More?

For more detailed comparisons and to find the best plan for your needs, visit the V4 Consumer broadband page. If you have any questions or need assistance, our Sales Team is ready to help: